The Story of Everett's
Todd, the owner of Everett Jewelry, began his entrepreneurial journey at the age of 9 by starting a lawn service and astutely requesting a lawnmower for Christmas instead of a toy. Guided by his father's advice to always do things right, continuously improve, charge fairly, and garner recommendations, he nurtured a successful business. During his tenure at a chain jewelry store, Todd felt constrained by the limited, non-customizable, and overpriced inventory, envisioning ways he could enhance the experience. Now, as the owner, Todd has realized his vision, offering unique, customizable diamond rings, a stark contrast to the generic, inaccessible selections typical of chain stores.